For trainers running their business across 6 different tools

You don't have a lead problem.You have a follow-up problem.

Industry studies suggest trainers lose up to 40% of revenue in the cracks between disconnected tools. ATO is the one system built around how trainers actually close clients — not how Salesforce wants you to.

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app.joinato.com
Today's pipeline
$24,820
+18.4%
New
12
Qualified
8
Proposal
5
Won
7
AI suggestion: Sarah J. is hot — call her now (87/100 score).
Higher conversion rates
10+ hrs
Saved every week
<2 min
Lead response time
100%
Of your client data
Watch the pitch

Why I built ATO

9 minutes. Built by a trainer, for trainers.

Built with the first 100 trainers — not after them.

Hey, I'm Mohammad. I built ATO because I needed it.

I was training 30+ clients a week out of a gym in Mississauga, working until midnight every night chasing payments, follow-ups, and leads buried in my DMs. I tried Trainerize. I tried HubSpot. I duct-taped Calendly, Stripe, Notion, and Google Sheets together until it broke for the tenth time.

So I built what I actually needed.

ATO is in its founding phase right now. I'm personally onboarding every trainer who signs up. If something doesn't work for how you run your business, you tell me, and I fix it — usually that week.

This isn't a polished SaaS pitch. It's a working product, built by someone who lives the same problems you do, shaped by the trainers using it right now.

If that sounds like what you've been waiting for, let's talk.

Our story

Built by trainers, for trainers.

Mohammad - Founder of ATO Fitness

Mohammad

Founder & Personal Trainer

Mississauga, ON

Today I still train clients out of a gym in Mississauga. Every feature in ATO exists because I needed it for my own business — and the trainers I'm onboarding are shaping what comes next.

Now I'm sharing it with trainers like you.

How it works

From first DM to lifetime client in 4 steps.

ATO streamlines your entire sales and client management process so you spend less time on admin and more time training.

1

Capture leads

Custom forms, social DMs, manual entry — every lead lands in one inbox, deduped and scored.

2

Engage & nurture

SMS, email, calls — all from one timeline. AI drafts the messages and Alex Hormozi's CLOSER framework keeps you on track.

3

Close & onboard

Send proposals, collect signatures, take payment via Stripe. Leads auto-advance through your pipeline.

4

Retain & grow

Schedule sessions, send reminders, collect recurring payments. Build lasting relationships.

Features

Everything you need to grow your training business.

From lead capture to recurring revenue, ATO handles the entire client lifecycle so you can focus on what you do best — transforming lives.

Drag-and-drop pipeline

Visualize every deal in a Kanban board. See stage values at a glance and move leads from contacted to closed in one click.

New
12
Qualified
8
Proposal
5
Won
7

Lead management

Priority scoring, activity timelines, automatic deduplication. Never lose a hot lead in the cracks again.

AI-powered insights

GPT-4o lead scoring, auto-drafted messages, follow-up suggestions, and call summaries. Let AI do the heavy lifting.

87
Lead score
Sarah J. — A grade
Call recommended now

Unified inbox

SMS, email, Instagram, Facebook, LinkedIn — every conversation lands in one timeline with instant push alerts.

S
Sarah J.SMS
Sounds great, when do we start?
M
Mike C.IG
Got the invoice — paying now.
E
Emily D.Email
I'd love to book a session.

Browser VoIP calling

Make and receive calls right from the dashboard with the CLOSER framework guiding you live.

Smart scheduling

Two-way Google Calendar sync, public booking pages, reminders, AI batch booking — all built in.

Invoicing & payments

Send Stripe-powered invoices for one-time or recurring payments. Leads auto-advance when they pay.

Documents & eSign

Send waivers and training agreements for digital signature. Status tracked, signed copies stored securely.

Workflow automation

Visual builder with triggers like lead created, payment received, or appointment booked. Automate the boring stuff.

Real-time alerts

PWA push notifications on mobile and desktop the moment something matters — new leads, payments, replies.

Dashboard

Your command center.

See everything at a glance — today's leads, performance metrics, revenue, and your activity feed in one place.

app.joinato.com/dashboard
+12%
47
Active Leads
+8.2%
$8,420
MRR
+3
18
Calls Today
On track
32
Sessions

Pipeline Overview

New Lead
12
$24K
Contacted
8
$18K
Qualified
5
$15K
Proposal
3
$9K
Won
7
$21K

Hot Leads

S
Sarah Johnson
Weight Loss
Hot
M
Mike Chen
Muscle Gain
Warm
E
Emily Davis
Marathon Prep
Hot
AI-powered

Let AI do the heavy lifting.

Score leads, draft messages, and get intelligent recommendations — all powered by GPT-4o, all built into the workflow you already use.

Smart Lead Scoring

AI analyzes lead behavior, engagement, and profile data to score prospects 0-100 with grades A-F. Focus on high-value leads first.

A
Sarah J.
Score: 87/100
Call

Auto-Response Drafts

GPT-4o generates personalized SMS and email drafts based on lead goals, stage, and conversation history. Edit and send in seconds.

"Hey Sarah! I saw you're interested in weight loss coaching. I have a proven 12-week program that..."

Follow-Up Suggestions

AI recommends the best next action — call, SMS, or email — with timing suggestions and pre-written messages tailored to each lead.

Send SMSToday 2pm
92%

Call Summaries

After each call, AI summarizes key points from your CLOSER Framework notes into actionable takeaways and next steps.

  • Weight loss goal: 20lbs
  • Budget: $300/mo
  • Ready to start next week
Integrations

Plays nicely with the tools you already use.

Native integrations and a webhook-friendly API — connect anything in minutes.

stripe
twilio
Google Calendar
OpenAI
Meta
Instagram
LinkedIn
Microsoft
resend
Zapier
supabase
▲ Vercel
stripe
twilio
Google Calendar
OpenAI
Meta
Instagram
LinkedIn
Microsoft
resend
Zapier
supabase
▲ Vercel

Plus webhooks for everything else. If you can ping it, you can plug it in.

Pricing

One plan. Founding-member rate for the first 100.

Lock in $47/month for life. After the first 100 sign up, the rate goes to $79/month — early supporters keep the founding price as long as they stay subscribed.

Founding member rate
$47/ month
$79/mo standardSave $32/mo, forever
Loading…0/100
  • Unlimited leads, conversations, appointments
  • Drag-and-drop pipeline + AI lead scoring
  • Browser VoIP calling with the CLOSER framework
  • Unified inbox: SMS, email, Instagram, Facebook, LinkedIn
  • Two-way Google Calendar sync + public booking page
  • Stripe-powered invoicing for one-time + recurring payments
  • Document e-signature (waivers, agreements)
  • Workflow automation + push notifications
  • Client portal with magic-link sign-in
  • Workout & meal plan builder
Claim a founding spot

14-day free trial · Card required · Cancel anytime · Billed in USD

Ready to grow your training business?

Try ATO free in under 2 minutes — or book a 1:1 walkthrough and we'll show you exactly how ATO fits your business.

Try ATO free
  • See every feature in action
  • Walkthrough tailored to your business
  • Migration help if you're switching from Trainerize, sheets, or whatever you're using now
  • No commitment — cancel anytime